Hi, I’m Max. I’d love to understand how you run things.

Hannah and I are a small team. I’m a software developer, she’s a designer, and we’re happiest outdoors. Most weekends that means hiking, camping, cycling or a surf at the Wave, and on holiday we’ll try just about any adventure sport going.

We want to put those skills to good use in a world we love. So we’re setting out to build software that makes running a small outdoor business simpler, and frees up more time for the outdoors itself. The question we keep coming back to: where does that kind of tool actually earn its place?

To answer it properly, we’re talking to the people already doing it across the United Kingdom. Where does the real time go? What’s the hassle that never quite goes away? Which bits genuinely cost you money, or a good night’s sleep?

We haven’t built anything yet, and we’re early. We’d rather understand a real, painful problem properly than guess at one from a desk. Right now we just want to listen and learn.